Yglu
Custom home builder·Knoxville metro, Farragut, Louisville, Tellico Village

Matt Noss Construction, on Yglu.

Matt Noss, Founder. Live at mattnossconstruction.com.

Website Block
About the firm

Custom home builder based in Knoxville, TN, with roughly two decades of custom residential work in East Tennessee. Matt Noss started the firm to build homes at a level of craft a production builder cannot reach, and the portfolio reflects that focus — every project is a one off, designed and built for a specific family on a specific site.

Serves Knoxville, Farragut, Louisville, Tellico Village, and the wider Smoky Mountain foothills market. The firm concentrates on lakefront lots, wooded parcels, and hillside builds where the site itself shapes the design as much as the client brief does.

Work has been featured in the New York Times and the Wall Street Journal — coverage that is uncommon for a regional custom home builder and that the firm cites as evidence the work stands on its own outside East Tennessee.

The public brand carries proprietary language, including Build With Confidence, The Matt Noss Way, and the Trust Flywheel. These are not marketing filler on the firm's site — they are the framing Matt uses to explain how a build proceeds from the first client conversation through move in, and the site had to hold that vocabulary intact.

The portfolio published on the site includes four named projects — Mid-Century Modern, Meet Me On The Mountain, Bitterroot, and Dulcimer — each documented as its own case rather than stacked into an anonymous gallery.

Observable numbers
1 login
Website tools replaced by one Yglu install
4
East Tennessee submarkets with dedicated location pages
5
Pillars in The Matt Noss Way section
4
Named projects in the portfolio grid
What Yglu built
  • Website Block, the marketing website at mattnossconstruction.com. Single install, single login, no separate CMS to license, host, or update.
  • The five pillar Matt Noss Way section, laid out so a prospective client can read the framework before an initial call and arrive with the vocabulary the firm already uses.
  • A portfolio grid built for the four named projects (Mid-Century Modern, Meet Me On The Mountain, Bitterroot, Dulcimer), each with its own detail surface instead of a generic project template.
  • A founder bio, a testimonials block, and a Learning Center resource surface — three content types that used to live in three separate places, all served by the same Website Block.
  • Location subpages for each service area Matt covers — Knoxville, Farragut, Louisville, Tellico Village — sharing one platform instead of eight one off pages that each need their own updates.
  • The Before You Build lead magnet, feeding into the same lead pipeline every future project will run through, so a request that starts as a resource download does not have to be re-entered anywhere.

Ready to run yours on Yglu?

Apply for an install. It starts with a free on site visit.

Apply for an install